Ursula GreeN
Expert marketing strategies for enhanced customer experience.
A bit about me
While my background spans CX leadership and strategic consulting, I’ve consistently owned product roadmaps, led go-to-market execution, and delivered SaaS-adjacent outcomes—driving product strategy and digital growth for complex, intangible offerings like memberships, learning platforms, and self-serve engagement models. My work integrates PLG principles, lifecycle strategies, and data-driven optimization to turn insight into measurable product impact.
I’m a rare hybrid: part creative strategist, part operational architect, and part growth leader. From my roots as an art director to executive roles in CX and digital transformation, I’ve built teams, systems, and campaigns that convert across B2B, associations, and high-growth environments.
With 20+ years at the intersection of brand, technology, and customer experience, I help organizations simplify complexity, scale smarter, and unlock growth. Whether launching new platforms or optimizing member journeys, I bring structure, momentum, and clarity to every engagement.
My career spans B2B and B2C sectors, including financial, automotive, luxury brands, and trade associations. As a Chartered Marketer (CM) and Certified Customer Experience Professional (CCXP), I actively contribute to the industry as a member of the Canadian Marketing Association’s CX Council and a judge for the CMA Awards. I approach every challenge with dedication and a passion for elevating brands and connecting with audiences.
I thrive where strategy meets execution, aligning vision to outcomes, mentoring talent, and driving high-performance growth. I’m open to fractional leadership, consulting, or full-time roles where bold thinking and sharp execution create meaningful impact.
Contact
Discover how I can help you transform your business.
Get in touch today! I am here to guide your business towards success.
Get in touch today! I am here to guide your business towards success.
Services
Brand & Marketing Strategy
Delivering comprehensive brand and marketing strategies, I specialize in B2B and B2C engagement, brand architecture, equity management, behavior strategy, competitive analysis, and campaign development to drive impactful market positioning, effective communications, and measurable results.
Customer experience & UX strategy
Driving customer experience and UX strategy, I excel in journey mapping, analytics integration, CRM, VoC analysis, omnichannel design, and personalization, crafting customer-centric solutions that optimize engagement, loyalty, and satisfaction across all touchpoints.
Digital Strategy & Delivery
I deliver impactful digital strategies through data-driven content planning, A/B testing, customer segmentation, and multi-channel marketing, leveraging tools like Google Analytics and AdWords to optimize campaigns, enhance user experiences, and drive successful digital transformation projects.
Market research & Data Intelligence
I specialize in market research and data intelligence, combining competitive analysis, consumer insights, segmentation, and advanced analytics with tools like Google Analytics to uncover trends, inform strategies, and drive data-driven decision-making.