PORTFOLIO
Welcome to my portfolio of projects. I look forward to discussing these projects in detail.
Digital transformation
Building for the Future - Digital TransformationClient: Ontario Federation of Anglers and HuntersClient Relationship: 3+ years
This engagement included:
This engagement included:
Brand Website Overhaul
We Are EngineeringClient: Ontario Society of Professional EngineersClient Relationship: 8+ years
This account encompasses a member-centric user experience delivering value for members. This engagement included:
This account encompasses a member-centric user experience delivering value for members. This engagement included:
Digital Transformation
Building the Foundation for Public Procurement in OntarioClient: Ontario Public Buyers AssociationClient Relationship: 5 years
This project focused on creating a sleek, user-friendly, and highly functional new website and AMS integration. Project included: research, user interviews, persona creation, AMS solution selection and integration.The design emphasized clarity and ease of use, ensuring users can navigate complex data effortlessly. Key features included customizable widgets, real-time analytics, and intuitive visualizations, all tailored to enhance productivity and decision-making.
This project focused on creating a sleek, user-friendly, and highly functional new website and AMS integration. Project included: research, user interviews, persona creation, AMS solution selection and integration.The design emphasized clarity and ease of use, ensuring users can navigate complex data effortlessly. Key features included customizable widgets, real-time analytics, and intuitive visualizations, all tailored to enhance productivity and decision-making.
Financial Website PLATFORM
Helping Manitobans with Financial LiteracyClient: Manitoba Financial Services AgencyClient Relationship: 7 years
The Manitoba Securities Commission (MSC) required a new web property (for general population consumption) for the organization's web presence to effectively engage and educate current and prospective visitors on a variety of issues including those related to investing, real estate and management of personal finances.
This project excelled at branding in a crowded investor education space. The engagement included: research, user interviews, persona creation, scenarios, user journey mapping, information architecture, content planning, wireframes, brand strategy, creative guidelines, content generation, content validation and preparation, video creative strategy, web development and implementation, web maintenance and monitoring.
The Manitoba Securities Commission (MSC) required a new web property (for general population consumption) for the organization's web presence to effectively engage and educate current and prospective visitors on a variety of issues including those related to investing, real estate and management of personal finances.
This project excelled at branding in a crowded investor education space. The engagement included: research, user interviews, persona creation, scenarios, user journey mapping, information architecture, content planning, wireframes, brand strategy, creative guidelines, content generation, content validation and preparation, video creative strategy, web development and implementation, web maintenance and monitoring.
Digital Transformation
Building the Digital Infrastructure for Canadian OmbudsmanClient: Forum of Canadian Ombudsman Client Relationship: 3 years
This project focused on creating a sleek, user-friendly, and highly functional platform. This project included: research, user interviews, persona creation, AMS solution selection and integration. The design emphasizes clarity and ease of use, ensuring users can navigate complex data effortlessly. Key features include customizable widgets, real-time analytics, and intuitive visualizations, all tailored to enhance productivity and decision-making.
This project focused on creating a sleek, user-friendly, and highly functional platform. This project included: research, user interviews, persona creation, AMS solution selection and integration. The design emphasizes clarity and ease of use, ensuring users can navigate complex data effortlessly. Key features include customizable widgets, real-time analytics, and intuitive visualizations, all tailored to enhance productivity and decision-making.
International audience web content
Confederation College - International Marketing and Recruitment
This project included the new, contemporary, redesigned www.confederationc.on.ca website will primarily serve the needs and interests of our prospective students by providing them with the information they are looking for quickly and efficiently; engaging (even delighting) them in meaningful experiences on any Internet-enabled device.Beyond the website, the role included international marketing materials: presentations, print material, leave-behinds (swag) and other miscellaneous marketing materials based on regional research.
This project included the new, contemporary, redesigned www.confederationc.on.ca website will primarily serve the needs and interests of our prospective students by providing them with the information they are looking for quickly and efficiently; engaging (even delighting) them in meaningful experiences on any Internet-enabled device.Beyond the website, the role included international marketing materials: presentations, print material, leave-behinds (swag) and other miscellaneous marketing materials based on regional research.
Financial Website PLATFORM
Building the Digital Website for the New Brand: BridgehouseClient: Bridgehouse Asset Managers
Brandes Canada created a new brand that brought three brand managers together under one new entity, Bridgehouse Asset Managers. The project included strategy, wireframes, website build and the team was required to build this site in under 2 months.
Brandes Canada created a new brand that brought three brand managers together under one new entity, Bridgehouse Asset Managers. The project included strategy, wireframes, website build and the team was required to build this site in under 2 months.
Learning platform
Early LLM Platform for Camera UsersClient: Canon
This project focuses on building a tool from strategy to implementation schedule, including working with photographers in the custom photography shoot.
This project focuses on building a tool from strategy to implementation schedule, including working with photographers in the custom photography shoot.
Brand Website Overhaul
From Bricks and Mortar to Online ExperienceClient: Tilley Endurables
This project involved a complete transformation of an outdated brand website into a modern, dynamic, and user-centric platform. The redesign focused on enhancing visual appeal, improving navigation, and creating a seamless user journey. Key updates included a refreshed color palette, bold typography, and responsive layouts.
This project involved a complete transformation of an outdated brand website into a modern, dynamic, and user-centric platform. The redesign focused on enhancing visual appeal, improving navigation, and creating a seamless user journey. Key updates included a refreshed color palette, bold typography, and responsive layouts.
Strategic leadership
AOR for BMW Digital PlatformsClient: BMW CanadaClient Relationship: 3 years
This brand management completed over 30 projects for BMW.ca. These projects ranged from integrated campaigns (Canadian Open) and sales promotions (Comparison Drives and Exclusive Events) eCommerce integration and strategic leadership (including digital and technical transformation).
This brand management completed over 30 projects for BMW.ca. These projects ranged from integrated campaigns (Canadian Open) and sales promotions (Comparison Drives and Exclusive Events) eCommerce integration and strategic leadership (including digital and technical transformation).
Process Leadership
Provided BMW website updates and providing leadership in streamlining process with Project Management fundamentals, and shared the process with Ford (providing leading thought leadership).
CRM Platform Digital transformation
AOR for Home Depot CRM Digital Platforms
Client: Home Depot US
Client Relationship: 1 year
This project involved rebuilding CRM sites, from creative to development and launched 9 independent initiatives in 3 months.